Merritt Colaizzi from Smart Blog on Social Media took notes from last Saturday’s SXSW panel, “How to Create a Viral Video,” and emerged with six tips. They’re great pieces of advice for anyone trying to make a compelling video for the Internet. One, for instance, is:
Hit people on an emotional level. TEDTalks are 18-minute taped academic lectures, which could easily be “online suicide” but instead have been viewed by 230 million people to date. According to Wishnow, the production quality—shooting in HD, using multiple cameras, actually being able to see details on the supporting visuals—enhances the “talk of their lives” feeling that TED is going for. The real key to viral success, though, is the ideas that genuinely inspire the speakers and their work, he says. Content that taps into viewers’ emotions travels farthest.Read all six tips on Smart Blogs.
Merritt Colaizzi from Smart Blog on Social Media took notes from last Saturday’s SXSW panel, “How to Create a Viral Video,” and emerged with six tips. They’re great pieces of advice for anyone trying to make a compelling video for the Internet. One, for instance, is:
Hit people on an emotional level. TEDTalks are 18-minute taped academic lectures, which could easily be “online suicide” but instead have been viewed by 230 million people to date. According to Wishnow, the production quality—shooting in HD, using multiple cameras, actually being able to see details on the supporting visuals—enhances the “talk of their lives” feeling that TED is going for. The real key to viral success, though, is the ideas that genuinely inspire the speakers and their work, he says. Content that taps into viewers’ emotions travels farthest.Read all six tips on Smart Blogs.
