A model stands against the backdrop of a razed part of Dzukuo Valley which was damaged severely in a recent forest fire. Naga designer Imcha Imchen launches a campaign ‘Do you know when the river has run dry’ to highlight awareness on nature and wildlife in Nagaland. (Photo/ Rokovor Vihienuo)
In an effort towards conservation of nature and wildlife and towards a sustainable tourism in Nagaland, noted Naga designer Imcha Imchen and his friends staged a photo shoot in Dzukou Valley for a campaign “Do you know when the river has run dry.” Renowned not only in Nagaland, but even around the world for its breathtaking natural scenery and bio-diversity, Dzukou Valley had recently been through a massive forest fire which devoured its flora and fauna on a massive scale.
Terming the campaign as a learning experience for him and his friends, Imcha Imchen said ‘it was a spur of the moment’ decision to have a photo shoot in Dzukou. The inspiration for the campaign, he says, started initially from his personal thoughts. “You can’t help but be affected by what’s happening around you,” Imcha says commenting on the slow but drastic environmental changes he saw in Nagaland. “This campaign is an effort towards conservation and I want people to be more aware of the environment and have more love for the animals and plants around them”, he says. Imcha also revealed that with the humble idea, he wanted to take a step forward towards sustainable development and wanted “just a start.”
The photographs taken by ace photographer Rokovor Vihienuo captures both moods of Dzukuo- the lush, green side as well as the fire ravaged part. Using the Dzukuo forest fire incident as an example and the location as a backdrop, Imcha has convincingly highlighted the environmental concerns that exist in Nagaland. He comments that there are so many issues like water scarcity, excess use of poly-bags, to advocating the use of public transportation whenever one can etc.
Accompanying Imcha to Dzukou were his friends Rokovor Vihienuo- photographer for the campaign, Akumtola Imchen- production manager, Wapangienla Imchen- Talent Scout, Dr. Ajungla Jamir, from SASRD NU -research guide for the campaign and Botanist from Pune. Make-up artist- Tiatula Jamir and models- Mercy Tetseo, Azi Tetseo, Ben Jamir and Kekhrie Yhome. Guiding the group along the valley were chief guide Vikongu Khate and assistant guides Michael Megohesie and Sede Chase.
A model stands against the backdrop of a razed part of Dzukuo Valley which was damaged severely in a recent forest fire. Naga designer Imcha Imchen launches a campaign ‘Do you know when the river has run dry’ to highlight awareness on nature and wildlife in Nagaland. (Photo/ Rokovor Vihienuo)
In an effort towards conservation of nature and wildlife and towards a sustainable tourism in Nagaland, noted Naga designer Imcha Imchen and his friends staged a photo shoot in Dzukou Valley for a campaign “Do you know when the river has run dry.” Renowned not only in Nagaland, but even around the world for its breathtaking natural scenery and bio-diversity, Dzukou Valley had recently been through a massive forest fire which devoured its flora and fauna on a massive scale.
Terming the campaign as a learning experience for him and his friends, Imcha Imchen said ‘it was a spur of the moment’ decision to have a photo shoot in Dzukou. The inspiration for the campaign, he says, started initially from his personal thoughts. “You can’t help but be affected by what’s happening around you,” Imcha says commenting on the slow but drastic environmental changes he saw in Nagaland. “This campaign is an effort towards conservation and I want people to be more aware of the environment and have more love for the animals and plants around them”, he says. Imcha also revealed that with the humble idea, he wanted to take a step forward towards sustainable development and wanted “just a start.”
The photographs taken by ace photographer Rokovor Vihienuo captures both moods of Dzukuo- the lush, green side as well as the fire ravaged part. Using the Dzukuo forest fire incident as an example and the location as a backdrop, Imcha has convincingly highlighted the environmental concerns that exist in Nagaland. He comments that there are so many issues like water scarcity, excess use of poly-bags, to advocating the use of public transportation whenever one can etc.
Accompanying Imcha to Dzukou were his friends Rokovor Vihienuo- photographer for the campaign, Akumtola Imchen- production manager, Wapangienla Imchen- Talent Scout, Dr. Ajungla Jamir, from SASRD NU -research guide for the campaign and Botanist from Pune. Make-up artist- Tiatula Jamir and models- Mercy Tetseo, Azi Tetseo, Ben Jamir and Kekhrie Yhome. Guiding the group along the valley were chief guide Vikongu Khate and assistant guides Michael Megohesie and Sede Chase.
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