How to master the new era of news consumption

The Internet in all its permutations (websites, blogs, social networks, location-aware apps) has turned the consumption of news upside down. Heidi Cohen has compiled an analysis of what it takes to reach the new news consumer. She starts with the three Cs of digital news:

• Customized
• Curated
• Contributory

She then goes on to discuss the new set of routines that people use to consume news and what this means for marketers.
Full story at ClickZ.
The Internet in all its permutations (websites, blogs, social networks, location-aware apps) has turned the consumption of news upside down. Heidi Cohen has compiled an analysis of what it takes to reach the new news consumer. She starts with the three Cs of digital news:

• Customized
• Curated
• Contributory

She then goes on to discuss the new set of routines that people use to consume news and what this means for marketers.
Full story at ClickZ.